Ideas on intelligence and decision-making
Reads from the Keek team on reputation, narratives, territory and what changes when data becomes strategic direction.
Reputation
Noise or threat? Knowing what matters in media monitoring
The problem for media monitoring teams is not a lack of data, it is an excess of alerts. Three questions help separate what demands action from what demands silence.
Decision-making
Reports explain the past. Decisions need something else
Why the monthly report is late by definition, and what defines an executive read built to guide the next decision.
Territory
Radio still shapes narratives across Brazil
While the tools look at social media, much of the public debate is born on regional radio. Those who do not listen read the territory wrong.
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